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Now that you know why compressing and encoding videos will make your OTT content strategy a success, let’s dive into how they work.
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Your content will look just as fantastic streaming on 4K connected TV (CTV) screens as it does on mobile phones or tablets. So how do you minimize your file size without jeopardizing the quality and ensure that your video playback reaches everyone in your target audience? You turn to video encoding and video compression. This winning combination allows you to shrink video files without sacrificing their high-quality during playback.
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They also need less bandwidth during playback.
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And it first begins by learning the trade-offs associated with the quality of your content: Any business operation that wants to have video on-demand (or live streaming) must understand these terms when it comes time to store and host video files.